Estera Events
An award-winning planning duo whose events are never repeated, presented through a site that treats each celebration as its own world.
- Client
- Estera Events
- Industry
- Wedding Planning & Event Design
- Location
- United States · planning worldwide
- Year
- 2025
Estera Events has spent over a decade building celebrations that are never duplicated. The website had to hold that promise without ever making two events look alike.
What we did
- Strategy
- Brand Direction
- Experience Design
- UI & UX Design
- Frontend Development
- CMS Architecture
- Analytics
A decade of events, none of them repeated
Bianca and Erica build weddings from the ground up, assembling a new team of creative partners for every couple and refusing to reproduce something that has already been done.
Their work has been recognised widely across editorial press. That recognition is meaningful, but it is not the reason couples book them.
A portfolio that flattened what made it distinct
A conventional portfolio grid, equal tiles, equal weight, quietly contradicts the studio's central promise. Presented identically, an intimate seaside dinner and a full country club takeover start to look like variations on one house style.
Press recognition was also doing too much of the persuading. Logos establish credibility, but they do not communicate taste.
Give each event its own air
Rather than a single template, each event is presented through a composition suited to its own scale and mood, a seaside gathering breathes differently from a ballroom, and the layout reflects that.
Champagne and warm neutral tones sit underneath, restrained enough that the florals, linens and light in the photography define each event's colour.
Recognition was moved to a quiet, typographic line rather than a wall of logos. It reads as fact rather than as persuasion.
Typography and colour
Display
Cormorant Garamond
Aa — Bb — Cc
Text
Manrope
Aa — Bb — Cc
Display type is set at generous sizes with wide leading so headings feel placed rather than fitted. Small uppercase labels with open tracking carry event metadata, venue, location, year, in the register of a printed programme.
Palette
- Soft Paper#FBF8F3
- Champagne#D7C6A5
- Deep Cocoa#2C2723
- Olive Mist#A8AA91
Planned like an event, not a page
The journey is paced deliberately: an establishing view, then the philosophy behind the work, then the events themselves, and only then the invitation to begin a conversation.
Each event opens as its own chapter with a full-width establishing image, so a visitor commits to one celebration at a time rather than skimming twelve.
The enquiry asks about the celebration being imagined rather than requesting a quote, matching the tone of a first conversation with a planner.
Composable, so nothing repeats
Every event page is assembled from a small set of composable section types, letting the studio arrange full-bleed spreads, paired portraits and quiet detail sequences differently for each celebration.
The whole system is editable in the CMS, so a new event can be published in a distinct layout without a developer.
Analytics were configured around the enquiry journey so the studio can see which events lead to conversations.
A portfolio that argues its own promise
The site demonstrates the studio's central claim structurally: no two events are presented the same way, because no two events were the same.
Moments Photography & Film
Wedding Photography & Super 8 Film, Sydney, Australia
Currently taking on projects for 2026
Seen. Felt. Booked.
Tell us about your brand, your ideal clients, and what you want people to feel the moment they find you.